It's fun to watch hotel brands grow: yoo Hotels, launched at IHIF Berlin in 2013, has kicked off what it is calling a "cool diffusion" brand one year later at IHIF 2014. yoo2 has opened in Taksim Square, Istanbul, as part of a partnership with WorldHotels.
New openings from under the yoo Hotels umbrella include the yoo2 Sinopati, Jakarta, the yoo Collection at The Lakes in the Cotswolds, UK; the yoo Collection Bali, by Jade Jagger for yoo, which are all expected for 2016. This Spring, the J Plus by yoo in Hong Kong will re-open following a refurbishment. The yoo2 Taksim Square looks out over the Bosphorus and sits on the steps of Gezi Park.
The IHIF, the International Hotel Investment Forum, takes place in Berlin from March 3-6 and is owned by Questex Media. The three-day conference is the leading annual meeting place for the hospitality industry, and unites global industry professionals to help expand business worldwide.