When we begin brainstorming marketing efforts for Luxury Travel Expo, we ensure that our campaign is reflective of what luxury travel advisors need to ensure success in their organization.
With digital continually growing, I am constantly reviewing content, tools and online presence. Last year, we launched the Luxury Travel Expo Connect virtual tool in order to enhance pre-show communication and networking for our audience. This year, we added new web 2.0 tools, namely Facebook, Twitter, LinkedIn and our Luxury Travel Expo Blog. Launching these efforts took time and research. Bottom line: I educated myself on how to properly leverage these social networking tools.
Education is a necessary ingredient to be successful in any industry. As a luxury travel advisor, you have to make sure your skills are up-to-date in order to provide the best customer service. Imagine sitting with a client and finding out that they know more about a destination or hotelier than you do?
Utilize educational experiences as preperation to make sure you meet your clients’ needs and exceed their expectations. An opportunity to attend industry tradeshows is the perfect venue to build relationships and learn from industry experts.
Luxury Travel Expo includes fantastic educational opportunities both on the tradeshow floor and in the conference program. With more than 25 sessions led by more than 50 industry leaders, you’ll return to your agency ready to implement a solid plan. Sessions include: Discovering New Frontiers in Latin America; Putting On Your Best Luxury “Facebook” and “Linking In;” Why Should I Buy This Travel Product from Your Agency?; and Staying Ship Shape in a Tough Year.
I, for certain, am going to attend the session covering Facebook and LinkedIn to make sure I am effectively using these tools to market Luxury Travel Expo. Make sure to visit our website for the complete conference program and our incredible roster of speakers. Conference registration is open to travel advisors exclusively and included in the $65 registration fee (expiring November 21). I look forward to seeing you at Luxury Travel Expo and learning more about the fabulous industry we call home.