Here's some impressive news from Beverly Hills: Five of the super-swank city's top hotels have joined together to celebrate the city’s 2014 centennial. The Beverly Hills Hotel & Bungalows, Montage Beverly Hills, The Beverly Hilton, L’Ermitage Beverly Hills and The Peninsula Beverly Hills are participating in Suite 100, a hospitality promotion created by the Beverly Hills Conference & Visitors Bureau. For Suite 100, each hotel will redecorate one of its suites in styles from the past 100 years.
Suite 100 Project Director Susan Manrao, of Susan Manrao Design, is working with the interior designers of the five hotels to guide the program’s overall vision. The hotels will create Suite 100s that capture specific moments in time. Pictures aren't available yet, but here's a preview of what to expect:
Montage Beverly Hills: “Film Noir”
The Suite 100 created by interior designer Nina Petronzio will capture the sultry sophistication and mystique of Film Noir that was epitomized in the 1940s (think jaded detectives, femme fatales and smokey jazz clubs). Petronzio will design bespoke art-deco inspired furniture featuring lyre and geometric shapes, gold and silver leaf and mirrored finishes. Accessories will include a collection of Lalique crystal and art works from the period, as well as fun touches such as a vintage phonograph and vinyl records. Arguably the coolest touch: A 1940s Indian Motorcycle will sit out on the terrace.
The Beverly Hills Hotel & Bungalows: “The Golden Age Inspired by Marilyn Monroe”
Tihany Design drew inspiration for The Beverly Hills Hotel’s Suite 100 from Paul Williams, the architect who designed the hotel’s Polo Lounge, signage and pink-and-green color scheme, and the glamorous lifestyle of Marilyn Monroe, a frequent hotel guest. Gracefully curved furnishings in rich hues of green and blue will complement the existing architectural details of the suite’s curved ceilings and walls. Quintessentially Californian, the design will feature black lacquer finishes, tropical prints, shag carpets and a bar made of rich sycamore wood.
The Beverly Hilton: “Stylish, Sophisticated Sixties: A Re-Imagined Revolution”
Inspired by the sophisticated yet rebellious attitude of the 1960s, when The Beverly Hilton epitomized the era’s glamour, this Suite 100 will embody the elegance of actress Tippi Hedren, star of Alfred Hitchcock’s “The Birds;” the interior design bravado of David Hicks, who was noted for using bold colors, and mixing antique and modern furnishings for his star-studded clientele; and the musical innovation of Brazilian singer-songwriter Gilberto Gil. Tom Ford Design will showcase furnishings that evoke the revolutionary times of the 1960s along with the then-popular Hollywood-Regency style.
L’Ermitage Beverly Hills: “The Era of Studio 54 - Fashion & Art Collide”
It's the mid-1970s, and disco, Warhol and Halston reign. (Imagine Bianca Jagger breezing through the red-velvet rope at Studio 54, flashbulbs popping.) Designer Ken Fulk will create a Suite 100 that pays homage to paparazzi with an iPad photo booth and to Andy Warhol’s Factory with a foil-lined room. High-gloss lacquer and mirror finishes, orchids and vintage fashions in the closet will evoke Halston, as will the use of Ultrasuede, the fashion designer’s favorite fabric. Other period references will include a powder room papered in Interview Magazine covers and a “Do Not Disturb” sign that is a play on Warhol's silk-screen portraits.
The Peninsula Beverly Hills: “The Birth of Modern Glamour”
Design firm Forchielli Glynn will evoke modern Hollywood glamour, inspired by the lavish 2009 coffee-table book Room 23, which features more than 100 celebrity photos taken in a Peninsula suite – from Cindy Crawford and George Clooney to Kid Rock. The living room walls will display photographic murals of a red carpet Hollywood gala event. The bedroom will feature mirrored walls accented with silvery finishes and celebrity photos from Room 23.
Guests may begin booking stays in Suite 100s on January 28, 2014, the city’s centennial day, for stays between March 7 and December 31, 2014. For more information, visit lovebeverlyhills.com/suite100, follow the Twitter hashtag at #bhsuite100.