In conjunction with the revamp of their corporate identity and the rebrand and re-launch of their five star resort, Coco Bodu Hithi, Coco Collection – one of the leading portfolios of luxury resorts in the Maldives –has announced that it signed a deal with Preferred Hotel Group.
The partnership with Preferred Hotel Group is said to signify Coco Collection’s commitment to be a premier luxury holiday lifestyle resort brand. Preferred Hotel Group will represent two of Coco Collection’s luxurious properties, Coco Bodu Hithi and Coco Palm Dhuni Kolhu, while also offering sales, marketing and technology support.
The five-star resorts Coco Bodu Hithi and Coco Palm Dhuni Kolhu will be marketed under the Preferred Boutique brand.
Coco Bodu Hithi offers a choice of accommodation which ranges from large beach-front island villas to the secluded over-water Escape Water Residences. There are 100 villas to choose from on this tear-shaped island. The property also has a choice of seven restaurants and bars.
Coco Palm Dhuni Kolhu is located on the private island of Dhuni Kolhu, in the Baa Atoll. It features 98 thatched villas, either dotted among palm trees or on stilts over the lagoon, with views of the ocean and nearby desert islands.
Launched in 2005, Preferred Boutique has emerged as a brand that defines the boutique hotel experience for travelers. Its members, each of which has 100 rooms or less, are categorized into four inspirational themes – Classic, Design, Adventure and Resort.