Silversea Cruises President and CEO Roberto Martinoli—who elevated the brand among the industry’s leading ultra-luxury cruise lines—will assume the role of senior advisor to Royal Caribbean Group President and CEO Jason Liberty. Barbara Muckermann, currently Silversea’s chief commercial officer, will become the line’s next president and CEO, joining Royal Caribbean Group’s Executive Committee at the same time.
According to Liberty, “As senior advisor, Roberto will continue to provide strategic guidance that further cements Royal Caribbean Group’s status as a leader in the travel and hospitality industry.” Speaking on Muckermanns’ promotion, he said, “Her global perspective and team-first leadership style are a recipe for success for both the Silversea Cruises brand and Royal Caribbean Group.”
Under Martinoli’s leadership since 2016, Silversea’s fleet has grown to include 11 ships. In summer 2023, it will welcome Silver Nova, the first hybrid luxury cruise ship utilizing fuel cells and emitting zero harmful emissions while in port—an industry first. In 2024, Silversea welcomes Silver Ray, the second ship in the Nova Class. Martinoli also led the acquisition in 2022 of Silver Endeavour to help enable the company to access both polar regions. The luxury cruise line sails to over 900 destinations across all seven continents each year.
Muckermann brings to the position more than 25 years of experience in the travel and hospitality industry. She first joined Silversea Cruises in 2001 and held several at other luxury and cruise brands from 2005 to 2016 before returning. In her current post as Silversea’s chief commercial officer, she oversees all aspects of sales, marketing, revenue management and guest relations, as well as strategic communications and brand and product strategy.
Muckermann becomes the second woman to lead one of Royal Caribbean Group’s three wholly owned brands, joining Celebrity Cruises President and CEO Lisa Lutoff-Perlo (Royal Caribbean International is led by President and CEO Michael Bayley). She will oversee all of Silversea’s employees and crew and will report to Jason Liberty.
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