Crystal Debuts New Website

Crystal Symphony

Crystal has launched a new website covering the itinerary details and onboard experiences across all of its brand extensions: Crystal Cruises, Crystal River Cruises, Crystal Yacht & Expedition Cruises, Crystal AirCruises and Crystal Luxury Air. The new site also has a responsive design, allowing it to function across all devices, including desktop computers, tablets and phones. 

The company worked with MRM//McCann on an overarching design and functionality that focuses on ease of use, intuitive features, illustrative aesthetic and more navigation choices for travelers. Crystal also collaborated with American Eagle to develop a “mobile first” ecommerce platform and to architect a modern guest digital experience with extensive integrations through the guest travel experience.

The new site contains high-resolution imagery and videos illustrating Crystal’s lineup of travel experiences, as well as an intelligent, intuitive search function that allows users to narrow selections based on destination, embarkation date, duration, specific ship, theme programming and special offers. Additionally, day-by-day itineraries may be viewed in different ways (by map or list) depending on preference including voyage details with straightforward fares. Interactive maps give users the ability to view complete itinerary details and zoom to explore individual ports.

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Users can now create a personalized profile with the ability to save their favorite experiences, future voyages and excursions to easily access again as well as find their Crystal Society information. For queries and expert consultation, the site also provides an easily navigable interactive map that assists travelers in locating a travel advisor based on their geographic location.

Crystal’s vessels are also prominently highlighted on the new site, with photography and detailed descriptions “guiding” users through the ships. Users can find specs and features of each ship, deck plans, suite floor plans and design imagery, details of the numerous dining venues and enrichment spaces and programs.

This story originally appeared on www.travelagentcentral.com.

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