Holland America Line and O, The Oprah Magazine announced an exclusive partnership. The partnership is anchored on the companies’ shared belief that travel is well suited for opening minds, building connections, and inspiring personal growth. Oprah Winfrey, O, The Oprah Magazine editor at large Gayle King, and others will join the inaugural O, The Oprah Magazine Share the Adventure Cruise to Alaska this July.
Four additional O, The Oprah Magazine Adventure of Your Life sailings featuring O Magazine-inspired activities will be scheduled aboard select North America ships through 2018.
The O, The Oprah Magazine cruises will have exclusive programming developed with the magazine’s editors. Members of the SuperSoul 100, “thought leaders and visionaries,” will be on board sharing inspirational ideas and tips. More than 300 Holland America Line cruises sailing in North America from August 2017 through 2018 will have a variety of activities that bring the magazine to life, including meditation, tai chi, healthy cooking demonstrations, a book club, and more.
The magazine will kick off the partnership with a contest in March, awarding three readers the chance to join the inaugural cruise to Alaska with Oprah and Gayle, followed by a high-impact unit in the April 2017 issue with in-book, online, and broadcast integrations running throughout the remainder of 2017 and 2018.
O, The Oprah Magazine Share the Adventure Cruise to Alaska will take place July 15–22, 2017. O, The Oprah Magazine Adventure of Your Life cruises will include the following dates/destinations:
- November 29, 2017: 11-Day Southern Caribbean Wayfarer roundtrip from Ft. Lauderdale on ms Koningsdam
- March 3, 2018: Sevend-Day Eastern Caribbean roundtrip from Ft. Lauderdale on ms Nieuw Amsterdam
- August 11, 2018: Seven-Day Alaska roundtrip from Seattle on ms Eurodam
- October 28, 2018: Seven-Day Western Caribbean on ms Nieuw Amsterdam