NCLH Appoints Jason Montague as Chief Luxury Officer

Norwegian Cruise Line Holdings (NCLH) has announced a new leadership structure to execute on its multibillion-dollar fleet expansion for its ultra-premium and luxury cruise brands. Jason Montague has been appointed chief luxury officer for NCLH, effective February 17, 2025, overseeing both Regent Seven Seas Cruises and Oceania Cruises, capitalizing on his extensive industry expertise and strong track record previously leading these brands. This appointment underscores NCLH’s focus on its "Charting the Course" strategy, which includes adding five newbuilds to its upscale brands’ fleets and plans to refurbish nearly all their existing vessels.

To advance NCLH’s vision for the future, the company plans to substantially increase its presence and positioning in the ultra-premium and luxury markets. Over the next five years, NCLH will execute its previously announced multibillion-dollar investment in its upscale brands. For Oceania Cruises, the brand is expecting three newbuilds through 2029, starting with Allura later this year. Additionally, the brands’ ships Marina and Riviera will be refurbished in 2026 and 2027, respectively. For Regent Seven Seas Cruises, two new vessels will be added through 2029, in addition to planned enhancements to Seven Seas Mariner and Seven Seas Voyager in 2025 and 2026, respectively.

Before this appointment, Montague served as a special advisor to NCLH for two years after leading the Regent Seven Seas Cruises brand as president and chief executive officer until 2022. Before that, he served as president and chief operating officer for both the Oceania Cruises and Regent Seven Seas Cruises brands, where he oversaw the launch of Sirena for Oceania Cruises and the Seven Seas Explorer for Regent Seven Seas Cruises. 

Before NCLH’s acquisition of Prestige, Montague was chief financial officer and executive vice president at Prestige, where he played a key role in launching Oceania Cruises, overseeing the purchase of its initial R-class vessels, securing an investment from Apollo Global Management, and acquiring Regent Seven Seas Cruises. He also led the financing and delivery of Oceania Cruises’ new ships, Marina and Riviera. Prior to that, he served as Oceania Cruises’ VP & treasurer and SVP of finance. Earlier, he ran a consulting practice focused on strategic planning for SMEs and was VP of Finance at Alton Entertainment Corporation. Montague holds a BBA in accounting from the University of Miami.

To provide transition support, Andrea DeMarco, president of Regent Seven Seas Cruises will remain in her role through March 4, 2025. 

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