Ponant has rebranded as Ponant Explorations Group, following the recent acquisition of a majority stake in Aqua Expeditions. By embracing this new identity, Ponant Explorations Group reinforces its plans "to accelerate its development while strengthening its position in an evolving market."
Ponant Explorations Group is building a portfolio of brands "renowned for their expertise and destination-focused exploration cruises" aboard ships embarking fewer than 500 guests. The group now includes three commercial brands:
- Ponant Explorations, which, for over 35 years has taken guests as close as possible to nature and ancestral culture, far from traditional maritime routes. Expedition leaders, naturalists and experts organize shore excursions and cultural, scientific or historical conferences onboard.
- Paul Gauguin Cruises, destination expert of French Polynesia, offering a unique exploration experience in the heart of Tahiti, French Polynesia and the South Pacific aboard the m/s Paul Gauguin, a 330-guest ship. The 26-year-old brand provides a relaxed, international and authentic atmosphere.
- Aqua Expeditions, which specializes in luxury small-ship expeditions and explores the world’s most biodiverse and culturally significant destinations aboard best-in-class vessels of stylish contemporary design. Travelers can expect tailored five-star itineraries, a 1-to-1 crew- to-guest ratio, cuisine by award-winning chefs and small group expert-guided activities and excursions.
Remaining true to its heritage, Ponant Explorations Group upholds continuity in its brand identity, preserving the iconic visual elements of its signature three-sail logo. At the same time, each commercial brand has its own visual identity.
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