Seabourn has named Mike Fulkerson its new vice president and chief marketing officer. In this role, he will oversee overall marketing strategy, brand management and performance, and public relations and communications. Fulkerson brings more than 20 years of hospitality, wellness and consumer marketing experience. He will report to Natalya Leahy, president of Seabourn.
Most recently, Fulkerson was the chief marketing officer for Canyon Ranch, where he led all marketing strategy to position Canyon Ranch as a true luxury brand; built a team focused on performance marketing, demand generation, and brand development; and introduced products such as the Canyon Ranch Club and the brand’s first digital app. Prior to that, Fulkerson worked for Marriott International as the Asia Pacific vice president of marketing based in Hong Kong. He provided strategic marketing leadership for more than 20 countries, 21 brands, and over 700 hotels in the region. He has also held various global and regional leadership roles with Mattel and Activision.
Fulkerson holds a Master of Business Administration from Vanderbilt University’s Owen Graduate School of Management and a Bachelor of Science from the University of the South. He currently resides in San Diego.
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