Viking River Cruises has clarified its age policy for passengers, limiting guests on its ships to ages 18 and up.
“Previously, we had allowed a degree of flexibility in the minimum age for travel, but increasingly our guests have told us how much they appreciate an environment where they can travel without children,” a spokesperson for the river cruise line tells Luxury Travel Advisor sister publication Travel Agent, describing the move as a “policy clarification” for the river cruise line, which offers experiences primarily aimed at travelers 50 years of age or older with interests in history, art, culture and exploration.
Viking’s ocean-going cruise ships are likewise adults-only.
Viking has been emphasizing the policy clarification in its marketing materials since this January as part of its “Did you know” campaign. The campaign lists a number of concepts that may appear on more family-focused or mass-market cruise brands as part of its “What Viking Is Not” section. Here’s what that looks like:
The Viking spokesperson also noted that the new marketing establishes consistency across its fleet of ocean and river vessels, which has been undergoing an expansion. On the ocean side, the new Viking Orion was just christened in Italy this past June, while the river cruise brand launched the Viking Ra on new Nile cruises this year. New combined ocean and river cruises are also on tap for 2019.
This story originally appeared on www.travelagentcentral.com.