Anantara Hotels and Resorts is launching a travel experiences campaign. Anantara says travelers are encouraged to embrace the spirit of adventure and discovery.
For example, travelers can walk in the footsteps of the lost Champa Empire in Quy Nhon, South Vietnam or have a sunset champagne picnic on the private islands of Camamu Bay Brazil. They can snorkel a Maldivian reef and come face-to-face with a manta ray or scale Oman’s mountains and take in sights of miniature villages and fruit orchards.
Anantara Hotels and Resorts says these experiences are off the beaten path but thoroughly curated. The company says its goal is to inspire, guide and operate as an integral part of the guests’ journey discovering cultures and wildlife.
The Anantara Experiences Campaign is an integrated multimedia mixed channel campaign featuring print collateral, a suite of digital assets and a social media strategy launched in September 2018.
Minor Hotels is the proprietor of Anantara Hotels and Resorts. Minor Hotels is an international hotel owner, operator and investor currently with 163 hotels in operation. Minor Hotels has a portfolio highlighted by proprietary Anantara, AVANI, Oaks, Elewana and Tivoli brands – as well as Four Seasons, St. Regis and Marriott properties and the Anantara Vacation Club shared ownership programme. Minor Hotels operates in 26 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America.