The Arctic Opens to FIT Travel: Book Lapland Officially Launches

Lapland Northern Lights
Photo by Oksana_Gracheva/iStock/Getty Images Plus/Getty Images

Book Lapland, the new website designed for easier, quicker and cheaper travel to the Arctic region, has officially launched, giving independent travelers a simple way to book activities across Lapland. 

Book Lapland is working with activity providers across Norway, Sweden and Finland, creating a central location where visitors can check live availability and book activities online, all at exactly the same price as a direct booking.

Having recognized the benefit to travelers to the region, the tourism authority Visit Tromso has agreed to an exclusive partnership with Book Lapland which has seen a wide range of products offered through the new website.

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One of Book Lapland’s founders, Chad Blakley, said; “The Arctic region is a magical place to experience and somewhere I have called home for many years, however it has never been easy for independent travelers to plan a trip and book activities… Book Lapland has been designed to change this and allow those traveling to make the most of their time and build their own adventure to the Arctic.”

With over 130 individual activity products available, Book Lapland has a wide range of Arctic activities with live availability and online booking. With a team in the Arctic region adding new activities on a daily basis, the new website launched is expected to continue to grow. Activities include dog sledding, snowmobiling, a chance to see the Northern Lights, photography courses and tours and a trip to the famous Icehotel.

Lapland is a cultural region traditionally inhabited by the indigenous Sámi people which stretches over northern parts of Norway, Sweden, Finland and the Kola Peninsula in Russia.

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