We’ve seen our fair share of over-the-top hotel launches, but this might just take the cake. To celebrate the opening of the Clarion Hotel The Edge in Tromsø (Norway), hotelier Petter Stordalen orchestrated an off-piste ski adventure with two Olympic medalists, Lasse Kjus and Ole Kristian Furuseth. The billionaire owner of Scandinavia's largest hotel chain, Nordic Choice Hotels, is known to be a stunt-loving adrenaline hound (for other hotel openings, he’s appeared onstage inside a disco ball, driven a motorbike through the crowd, and rappelled, headfirst, down the façade of an airport hotel in Stockholm).
For the hotel magnate’s latest launch, a film crew followed their daring off-piste ski adventure, starting from the top of a peak in the Lyngen Alps all the way down to sea level. The concept for the promotional video was to show Stordalen “on the edge”- just like the new hotel’s name.
The Clarion Hotel The Edge has 287 guest rooms, a convention center, and a restaurant by star chef Marcus Samuelsson. Wifi and full breakfast are included with your room rate. For the inaugural fete, Stordalen hired Røyksopp, the famed electronic music duo, to DJ.
The landscapes in this neck of the woods are truly awe-inspiring. Surrounded by snow-capped peaks and fjords, Tromsø is located in the far north of the country in Norway’s “land of the midnight sun.” (This is where the annual Midnight Sun Marathon takes place every June.) For more information about Clarion Hotel The Edge, visit www.nordicchoicehotels.no/clarion/the-edge.
Video: The Edge-int by Flash Studio on Vimeo. Photos courtesy of Clarion The Edge