Iceland Launches New Tourism Video – Could You Sing the Hardest Karaoke Song of All Time?

Gullfoss Falls, Iceland
Gullfoss Falls, Iceland // Photo by Tsuguliev/iStock/Getty Images Plus/Getty Images

by Hugh Morris, The Telegraph, October 11, 2017

Iceland’s meteoric rise in popularity has not, unsurprisingly, correlated with a growth in the number of people able to speak the language.

This is because the nation’s Mother Tongue requires an oral dexterity few outside the northern European island are blessed with - everyone remembers the ash cloud devastation caused by that unpronouncable volcano, right? Repeat after me: Eyjafjallajokull. 

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.

But that hasn’t stopped the Icelandic tourist board from encouraging visitors to learn a few choice words in a new promotional music video.

Entitled ‘The Hardest Karaoke Song in the World’, the song runs through the Icelandic alphabet from A to Ö (all 32 letters) with a few choice stops along the way. Inspired by Iceland has even produced a sequel, in which tourists attempt to sing the track - poorly.

In between learning the Icelandic for breakfast (morgunmatur) and swimming pools (sundlaugar), the video shows off the island’s tourist attractions, from its mighty waterfalls and lava plains to its friendly sheep and traditional elves.

The video is not the first of note from the Icelandic tourist board. Last year, Inspired by Iceland released a guide on “how to avoid hot tub awkwardness”, as a nod to the nation’s many springs.

29 reasons why Iceland is incredible

The video was part of the Iceland Academy series, initially launched to encourage responsible behaviour from tourists.

In March the tourism authority said: “The majority of tourists want to experience nature, and we know that Icelandic nature must be treated with respect and care.”

While Iceland’s video offerings have been variously positive, the same cannot be said for all promotional films. Several years ago, Telegraph Travel took it upon themselves to rank some of the worst. See them here.


This article was written by Hugh Morris from The Telegraph and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to [email protected].

Related Articles

Trending Destinations: Reykjavik, Iceland

ION City Hotel: Iceland’s Newest Hotel Boasts Chic Accommodations

A High-End Girl's Getaway in Iceland

First Look: The Retreat at Blue Lagoon

Suggested Articles:

Emirates' A380 onboard lounge and shower spa services have reopened after a thorough health and safety review. Here’s the latest.

Elewana Collection has announced the option to book exclusive or partial buyouts of select properties in Kenya. Here's what you need to know.

The trips allow travel advisors to get firsthand experience in new travel landscape to better sell with confidence. Learn more here.