Ovation Travel Group’s “Big Three” Domestic Destinations

Recently, Ovation Travel Group unveiled its top international destinations (spoiler: Italy is tops). Now, Ovation is revealing its clientele’s most favored destinations within the United States for the remainder of 2019 and into 2020. According to the independently owned travel management company, Florida, California and Hawaii eclipse all other destinations domestically.

According to CEO and Chairman of Ovation Travel Group Paul Metselaar, all three destinations have “legendary beaches, evocative cultural attractions, renowned restaurants and nightlife, along with stellar luxury accommodations.”


Florida is the most popular of the three states, with Miami, Miami Beach and Palm Beach attracting the largest numbers of Ovation’s clientele. While most clients enjoy Florida’s fun-in-the-sun experiences, it is also a popular embarkation point for cruises. 

“For my clients, Miami is an easy destination to get to,” says Andrew Steinberg, a New York City-based Ovation travel advisor. “Beyond offering value and beautiful weather, Miami is popular because of its great food scene, fun nightlife with emerging artists and inspired collections at museums.”

Echoing Steinberg, Ovation advisor Deborah Gellis of New York adds, “It’s just so easy to get to Miami from New York for a short weekend. The restaurants are buzzworthy as are the hotels.”


A view of a bridge on Highway 1 over the Big Sur coast

Big Sur, California // Photo by LUNAMARINA/iStock/Getty Images Plus/Getty Images    

Second-place California’s most-visited cities among Ovation’s clientele are San Francisco and Los Angeles, yet there are many others like Big Sur, Napa Valley and Montecito that are popular among Ovation clients. 

“My clients love how very diverse California is,” says New York-based Ovation advisor Barbara Hammer. “With so many outstanding hotel options and interesting destination spas, my clients can easily decompress there. Some of their favorites include wonderful properties in Napa and Big Sur.”

“California offers something for everyone and all tastes,” says Ovation advisor Harlee Rosenberg of New York. “California’s different cities each offer travelers a very unique experience.”



Kauai, Hawaii // Photo courtesy of Kauai Visitors Bureau/Kicka Witte    

Hawaii rounds out the top three in-demand states, with Kauai, in particular, being one of the most popular islands.

“Hawaii provides the perfect mix of adventure and relaxation. As the ‘Aloha State,’ it has just the right amount of culture and is exotic enough while staying in the United States. There’s an added sense of safety that comes with that,” says Laurie Robinson, an Ovation travel advisor based in New York.

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