The Peninsula Launches "HOPE for JAPAN" Initiative

San Ignacio Resort Hotel

The Tree of 1,000 CranesThe Peninsula Hotels have launched "HOPE for JAPAN," a three-pronged initiative in each Peninsula hotel across Asia and the United States in support of victims of the recent earthquake and tsunami.

The hotel operator will make a donation for each guest stay, host a special Japanese-themed Afternoon Tea and display “The Tree of 1,000 Cranes" in the lobby of each participating hotel to raise funds for the Japanese Red Cross Society.

A trademark of the hotel, Peninsula Afternoon Tea is served around the world. This spring, Japanese Afternoon Tea will be held, with 100 percent of the retail price of $50 for each Japanese Afternoon Tea set sold. Guests may also have a donation added to their credit card upon check-out.

In the tradition of Japan's regard of the crane as a symbol of good fortune and longevity in Japan, the crane has developed as a popular subject of Japanese art of origami or paper folding, which in turn has evolved into the tradition of folding 1,000 cranes that represent a form of healing and hope during difficult times.

At each participating hotel, guests are invited to contribute to “The Tree of 1,000 Cranes," made by hotel staff, with a minimum donation of $5 to have an origami crane hung on the tree or to fold their own with Peninsula staff on hand to teach and assist.

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.

For more information, visit www.peninsula.com/Hong_Kong/en/Enticements/Hope_for_Japan/default.aspx.

Suggested Articles:

The annual travel industry event, which was expected to draw more than 10,000 exhibitors from over 180 countries, was scheduled for March 4–8.

Blending into the natural surroundings, the 15-suite boutique hotel will have a clifftop pool with panoramic sea views.

The resort itself was spared from the bushfires and is in excellent condition. The rehabilitation process has begun for the surrounding land.