Rocco Forte Hotels Opens New York Sales Office

Verdura Golf and Spa Resort, Sicily

Rocco Forte Hotels has moved to midtown Manhattan. As the luxury hotel brand makes a significant investment in its North American sales operation, it opened its own office at 271 Madison Avenue (between 39th and 40th Streets) on August 6. For the last 10 years, Rocco Forte Hotels-- a collection of 13 individual properties-- had shared a New York office with The Leading Hotels of the World.

The company’s North American business has grown by 15% in the last year, with a strong interest in Rocco Forte’s European hotels and resorts, so the North American sales team is expanding with three new posts. Joining an existing team of five, these new salespeople in Chicago, San Francisco, and New York will work to increase the company’s service to luxury travel agents. The amped-up sales operation will also focus on growing MICE and corporate segments. Dave MacGregor is Director of Sales for The Americas (646-217-0432; [email protected]).

Pictured: The spa at Verdura Golf and Spa Resort in Sicily.

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