Starwood Hotels & Resorts Worldwide, Inc. recently announced that it will debut the W brand in Israel in 2015 with the opening of W Tel Aviv - Jaffa and The Residences at W Tel Aviv - Jaffa. The ancient port city of Jaffa is south of the main city centre of Tel Aviv, and is currently undergoing a major restoration project that includes multi-million dollar investments in infrastructure, as well as an extended sea promenade. The Residences at W Tel Aviv - Jaffa will be a primary focus throughout the continuation of the area’s improvements.
Owned by Manhattan-based RFR Holding, the new W Hotel will be set inside a historic 19th century heritage building in Jaffa. The hotel is being designed by British architect John Pawson along with Ramy Gill Architects and Urban Designers.
W Tel Aviv - Jaffa will feature 125 guest rooms and suites, including one Extreme WOW Suite (W’s interpretation of the Presidential Suite). In addition to panoramic views of the Mediterranean coast, the hotel will offer a signature restaurant, a bar and W Living Room (W’s take on the traditional hotel lobby). Other facilities and amenities include: an Away Spa, a SWEAT fitness center and a WET pool deck. Guests can also expect the W brand’s signature Whatever/Whenever service philosophy, providing guests whatever they want, whenever they want it. The hotel will also offer a full-service, 24-hour WIRED business center.
The project will also feature 38 W-branded Residences at W Tel Aviv – Jaffa. The six-story structure will be built alongside the heritage building in which the hotel is housed, and will have its own private entrance. Apartments will range from 753 to 4,306 square feet. Residents will have access to the facilities at W Tel Aviv - Jaffa.
Visit: www.starwoodhotels.com/whotels/index.html.