by Katy Young, The Daily Telegraph, February 18, 2015
The healthy food delivery company adored by celebrities and demanded by models during London Fashion Week installs its the Grab n' Go fridge at Selfridges.
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| Selfridges // photo by Thorsten Becker via Flickr |
"Hello Selfridges!" read The Detox Kitchen's Instagram feed as it proudly announced its wheat- dairy- and sugar-free fridge at Selfridges this week.
The healthy food company founded by chef Lily Simpson - in part because she was fed up with the words "you can't" when it came to lusting after delicious foods - The Detox Kitchen has become part of London's healthy eating movement. Its credibility has been spurred on nicely by its top model following - you can't make it through London Fashion Week without spotting Simpson's wares backstage - and its celebrity fans, including Elle Macpherson, Suki Waterhouse and Gwyneth Paltrow.
The story goes that Simpson wrote down a list of celebrities, called their agents and gave each of them a week free, "and all of them signed up for more," she adds. "Elle has it every day she’s in the UK; her PA just emailed to say Elle’s flying back tonight and wants a delivery in the morning. It’s quite surreal,’ Simpson says.
The Detox Kitchen really is that popular. Mostly because of the way each of the five meal plans (including Vegan, Green and Protein) taste, and secondly because it's all so god darned healthy - the menu created in association with the excellent nutritionist Rob Hobson is free from most nasties and common irritants, with the focus being on 'delivering nutritious goodness to busy Londoners'.
Which is why Simpson has made her food just a little bit more accessible in the capital by opening up another outlet in Selfridges on Oxford Street, (just in case The Detox Deli which opened its doors last Spring in Soho and Harvey Nichols isn't on your London route), "to take away some healthy deliciousness for when you are in a rush".
You'll find the new Grab n' Go menu from The Detox Kitchen next to the Press cold pressed juice concession in the food hall. Inside the cheery fridge are eight delicious salads and deli pots including Pesto Power, mixing brown rice, chicken and edamame beans, fresh mint and basil pesto; Vibrant Vegan, a rainbow pot of butternut squash, quinoa, green beans and edible flowers and Green Dream, Simpson's own mix of courgette, radish, edamame beans, white cabbage and cashew nuts, priced between £4.45 to £6.95 each.
If the fridge is still too far away for you to get to, then hold out for The Detox Kitchen recipe book, due out May 7, and available to pre-order at www.detoxkitchen.co.uk. The Detox Kitchen Bible includes over 200 diary-, wheat- and refined sugar- free signature recipes for you to fill your own fridge with, including a timely one for pancakes and pecans which we've included below.
The Detox Kitchen's gluten-free pancakes with pecans
2 eggs
150ml rice milk
150g rice flour
1 tsp baking powder
1 tbsp honey
1 pinch salt
Beat the eggs and add in the milk, mix well with a whisk and then sift in the flour and baking powder gradually, making sure to vigorously whisk the mixture so that it is not lumpy.
Continue to whisk until smooth then add in the honey and salt. Leave to rest for 10 minutes.
While the batter is resting, gently crush the pecans either in a pestle and mortar or place them in a plastic bag and break them up using a rolling pin. Then tip them into a bowl and add in a tbsp. of honey, combine well and then spread them on top a lined baking tray and bake in the oven for 12 minutes until golden.
Remove from the oven and leave to cool and crunch up! Add a drop of oil to a small non-stick frying pan and pour in a small ladle full of the batter. Cook for 1 minute on each side.Serve the pancakes with a spoonful of the crunchy honey pecans.
This article was written by Katy Young from The Daily Telegraph and was legally licensed through the NewsCred publisher network.
