Nikki Beach Global to Launch New Brand, Lucia, in March 2024

Nikki Beach Global has announced the upcoming launch of a new brand concept, Lucia, set to debut in France’s Cannes in March 2024. After a quarter-century of successful operations, Nikki Beach Global is embarking on an expansion journey, promising a new experience in terms of design, ambiance and F&B offerings. The new concept will also extend the brand’s reach beyond the boundaries of summer and coastal destinations to potential metropolitan or even winter locations.

Lucia’s design will embrace maximalism, lively colors, intricate patterns and elements inspired by the sun. The beachfront restaurant will introduce a premium dining experience focused on "cuisine du soleil," meaning Mediterranean ingredients "kissed by the sun." The menu at Lucia will be crafted by Nikki Beach Global’s corporate executive chef, Alessandro Pizza, and will embrace the changing seasons, with new dishes, as well as decor, introduced throughout the year. Inspired by different phases of sunlight, the restaurant will offer an evolving experience throughout the day and night, providing diverse atmospheres for guests to enjoy.

To bring the visual identity of Lucia to life, the brand has partnered with artist Chiara Perano, whose artwork celebrates the simple joys of everyday life, family, and our connection to the planet. Her creative input in designing the brand logo and other visual assets promises to infuse the restaurant with a unique and enchanting visual identity.

Cannes was chosen for the inaugural location of Lucia because of its strong connection to the Nikki Beach Global brand, which hosted numerous pop-ups during the Cannes Film Festival over the years. Located between the brand’s Saint-Tropez and Monte Carlo beach clubs, Cannes serves as the perfect intermediate point for this new venture.

Nikki Beach Global will also continue expanding the Nikki Beach brand with a number of resorts and beach clubs currently in the pipeline in destinations including Muscat, Oman; Antigua, Caribbean; Baku, Azerbaijan; and Ras Al Khaimah, U.A.E.

Reservations for private events at Lucia are now open for advance bookings. Standard reservations will open closer to the launch.

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