In 2018, Italy welcomed 14.5 million U.S. visitors, according to the Italian National Institute of Statistics. Villas of Distinction is also seeing an uptick in travel to Italy and announced that it has recently added villas throughout the country to its already robust portfolio.
According to the 2019 Italian Enogastronomic Tourism Report, tourists are interested in themed experiences, including visits and tastings in wine cellars, breweries and mills; food and wine festivals; social eating; and cooking classes. Wellness and golf are also popular travel trends in Italy. The Global Wellness Institute estimates that wellness tourism grew into a $639 billion market in 2017, and that number continues to rise. With more than 250 golf clubs in Italy, it is a hot spot for those seeking a vacation centered on the game of golf. Visitors are looking for rejuvenating vacations and local businesses are catering to travelers who’ve already seen the likes of Rome, Florence and Venice, and want to escape the high-traffic tourist areas for a more authentic, relaxing experience of Italian life.
In addition to booking the villa, every guest receives a personal concierge who can customize the trip, from arranging cooking classes in the villa with a private chef and booking a private suite for Palio di Siena to booking golf tee times and spa services.
In total, five villas were added in Tuscany, two in the Amalfi Coast, two in Sicily and one in Venice. Villas of Distinction, as a whole, offers thousands of privately owned villas in more than 50 destinations worldwide.