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| From the runway to a hospitality brand // Photo by Image Source/DigitalVision/Getty Images |
Can’t get enough of Karl Lagerfeld designs? Soon travelers will have a chance to stay in hotels designed by the fashion star as part of the Karl Lagerfeld Hotels & Resorts international hospitality brand, which Lagerfeld is launching through a new partnership with Brandmark Collective BV, Women’s Wear Daily reports.
The move won’t be Lagerfeld’s first jump into the hotel industry — the designer has already spearheaded hotel lobbies in Toronto, condominium projects in Miami and a 270-room hotel in Macau. (That’s opening in 2017).
Karl Lagerfeld Hotels & Resorts properties, however, will be designed from top to bottom in the designer’s graphic esthetic. In addition to hotels, the brand will also encompass residential properties, restaurants and private clubs.
We are still waiting to hear where these new hotels will officially be built, but we are hoping for Paris. Stay tuned.