Accor Begins Opening Hotels, Launches New Marketing Campaign

(Accor)

Accor has begun the process of reopening some of its hotels that temporarily closed in response to the global COVID-19 (coronavirus) pandemic. With restrictions now easing across many destinations and the number of reopened hotels in the Accor network projected to climb steadily over the coming months, Accor says it is investing in the resurgence of the travel and service industries and economic recovery in the communities where it operates. To that effort, ALL - Accor Live Limitless, the company’s rewards program, has introduced a new global campaign: “Reignite the Love of Travel.” The campaign is launching with a short film designed to reassure and to create desire while uplifting its audience. 

You can view the “Reignite the Love of Travel” video here:

Steven Taylor, chief marketing officer, Accor said in an official release, “During the lockdown periods everywhere, we have been surprised to see so many people on social media sharing their craving for travel with such uplifting humor and creativity: It was heart-warming for us to see that they were missing us as much as we were missing them.” 

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Accor’s “Reignite the Love of Travel” campaign will launch on social media campaign, with travelers being encouraged to share their travel dreams and inspiration, which will be combined to create a second ALL montage-style inspirational travel film.

Offering reassurance to travelers as they head back into the world, Accor’s ALLSAFE cleanliness program protects guests and staff and has been developed with the support of Bureau Veritas, a recognized world leader in testing, inspections and certification services.   

Accor’s “Reignite the Love of Travel” campaign will launch in key markets worldwide throughout the summer. 

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