Accor Updates Loyalty Program With New Local Experiences

Accor is enhancing its ALL–Accor Live Limitless loyalty program with a range of new experiences in partnership with Fever, a live-entertainment discovery platform. The new experiences are currently available in 50 cities but will be soon expanded to 100; they will be available to members whether they are in their local city or while traveling. In all, 1,500 activities, including access to immersive exhibitions, interactive theater, candle-lit classical concerts, festivals and more, will be on offer.

In addition to existing ticketing access included within ALL, covering major sporting events (PSG matches, French Open, Rolex Paris Masters, etc.), food festivals (Taste Paris, London, Sao-Paulo) or concerts at the Accor Arena Paris, this new destination-based service will expand the program’s portfolio adding experiences suitable for a night out, a weekend with friends and family in your city, or a holiday. 

ALL members can reserve and obtain confirmation on or on the ALL app, either by using ALL Reward points or by paying with their credit card while being rewarded with incremental ALL points. This collaboration between Accor and Fever will reinforce the Group’s Augmented Hospitality strategy, offering even more services and rewards. 

According to Mehdi Hemici, Accor’s chief loyalty and partnership officer, “We want to give our loyalty members—whether during their day-to-day lives or during vacations – the chance to easily reserve experiences at any time in the heart of the city they’re in. As well as accessing numerous events and enjoying life to the full, they will be able to use their points to make reservations earning even more in the process.” 

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