Aston Martin and Waldorf Astoria Offer Amenities at 24 Hours of Le Mans

(Courtesy of Waldorf Astoria ) Courtesy of Waldorf Astoria

As part of their global partnership, Aston Martin Lagonda and Waldorf Astoria Hotels & Resorts are announcing first time, dual-branded activations for the 24 Hours of Le Mans. The luxury brands will offer guests a weekend glamping experience from June 14-18.

This year, amenities in the Le Mans glamping experience include:

  • Beds outfitted with Waldorf Astoria’s deluxe bedding
  • Monogrammed robes and slippers
  • Cable knit throw blankets
  • Branded tumblers
  • Charging stations

A glamping kit equipped with eye masks, earplugs and a selection of Salvatore Ferragamo toiletries will be given to each guest. The campgrounds offer bathroom facilities featuring vanity areas, showers and full-size Salvatore Ferragamo toiletries. The glamping experience will also include a Waldorf Astoria spa tent offering complimentary massages for attendees.

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The Aston Martin Racing Hospitality Suite is situated next to the track for racing fans to interact and watch the event in a lounge-like setting while experiencing Waldorf Astoria’s amenities including spa services along with food and beverage offerings.

Guests could watch the race or relax on one of the custom-designed Waldorf Astoria beanbag chairs in the suite’s screening area during the 24-hour event. They will also receive VIP amenity kits including eye masks, Salvatore Ferragamo facial spray and body lotion, and earplugs.  As a nod to the brand’s Live Unforgettable campaign, Waldorf Astoria will be stationed trackside on the Aston Martin Racing terrace serving cocktail-inspired popsicles to attendees of the race.

Aston Martin Lagonda and Waldorf Astoria’s four-year global partnership was initiated in December 2018.

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