As part of their global partnership, Aston Martin Lagonda and Waldorf Astoria Hotels & Resorts are announcing first time, dual-branded activations for the 24 Hours of Le Mans. The luxury brands will offer guests a weekend glamping experience from June 14-18.
This year, amenities in the Le Mans glamping experience include:
- Beds outfitted with Waldorf Astoria’s deluxe bedding
- Monogrammed robes and slippers
- Cable knit throw blankets
- Branded tumblers
- Charging stations
A glamping kit equipped with eye masks, earplugs and a selection of Salvatore Ferragamo toiletries will be given to each guest. The campgrounds offer bathroom facilities featuring vanity areas, showers and full-size Salvatore Ferragamo toiletries. The glamping experience will also include a Waldorf Astoria spa tent offering complimentary massages for attendees.
The Aston Martin Racing Hospitality Suite is situated next to the track for racing fans to interact and watch the event in a lounge-like setting while experiencing Waldorf Astoria’s amenities including spa services along with food and beverage offerings.
Guests could watch the race or relax on one of the custom-designed Waldorf Astoria beanbag chairs in the suite’s screening area during the 24-hour event. They will also receive VIP amenity kits including eye masks, Salvatore Ferragamo facial spray and body lotion, and earplugs. As a nod to the brand’s Live Unforgettable campaign, Waldorf Astoria will be stationed trackside on the Aston Martin Racing terrace serving cocktail-inspired popsicles to attendees of the race.
Aston Martin Lagonda and Waldorf Astoria’s four-year global partnership was initiated in December 2018.