Australia-based boutique luxury hotel platform Baillie Lodges has announced that it has acquired a majority share in Chile’s Tierra Hotels, whose collection includes experiential luxury lodges in three of South America’s wilderness destinations. The acquisition builds on Baillie Lodges’ existing portfolio of properties in Australia, New Zealand and Canada. Following this acquisition, Baillie Lodges will own and operate 10 lodges across a range of destinations.
Tierra’s trio of luxury lodges includes Tierra Patagonia, which sits alongside craggy mountains and Lake Sarmiento in Torres del Paine National Park; Tierra Atacama, set high in the northern desert of Chile; and Tierra Chiloé, which overlooks pastures and the coastline on Chiloé Island.
The new partnership follows a long history of collaboration between the Baillie Lodges team and Tierra Hotels founder Miguel Purcell. The Purcell family, which has developed and operated Tierra Hotels since 2008, will retain an ownership stake in the portfolio, and all three properties will retain the Tierra Hotels branding.
The Baillie Lodges and Tierra collections provide access to natural attractions, paired with culturally rich experiences and intimate lodges that cater to a small number of guests. The properties share a commitment to the sustainability of the environment and communities in which they operate, offering guests an authentic encounter with nature.
“This partnership is a natural fit for our companies and teams, and we look forward to sharing these wonderful new properties and experiences with our guests,” said Michael Moret-Lalli, executive chairman, Baillie Lodges. “Both brands share a vision for delivering exceptional, immersive experiences, and I am thrilled for our teams to join forces and continue exploring new frontiers in hospitality and leisure as the world gets back to traveling.”
Baillie Lodges intends to meaningfully invest in the Tierra properties to ensure they maintain their market position as pre-eminent boutique hotels in Chile. In addition, Baillie Lodges plans to expand the Tierra hotel platform in the years to come through acquisitions and new greenfield developments.
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