Borgo Egnazia Partners With Blue Zones to Expand Wellness Programming

(Borgo Egnazia)

Borgo Egnazia has partnered with Blue Zones to offer a series of ​science-based wellness retreats focused on longevity beginning in ​September 2019​. In doing so, Borgo Egnazia becomes the first hospitality partner in the world that will offer Blue Zones Retreats certified by the Blue Zones Institute.

The Borgo Egnazia Blue Zones ​Retreats will focus on evidence-based solutions from the world’s longest-lived people delivered in a practical format that makes healthy living easy and sustainable. Activities include health-conscious meals ​and ​cooking classes; ​movement sessions in the Puglian countryside; innovative workshops​; and ​unique evening events. The retreats will be available at Borgo Egnazia twice in 2019 ​from ​September 16 to 21, 2019 ​and again from ​November 18 to 23, and four times in ​2020 (March 16​ ​to 21, May 4 to 9, September 7 to 12, and November 9​ ​to 14).

About Blue Zones: Dan Buettner, Blue Zones founder, discovered five places in the world—dubbed ​blue zones‚—where people live the longest and are healthiest: ​Okinawa, Japan; Sardinia, Italy; Nicoya, Costa Rica; Ikaria, Greece; and Loma Linda, California. Blue Zones works with communities, cities and campuses around the world to optimize their systems and surroundings so that healthier choices are easier.

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The retreat’s programming is in line with Buettner’s concept of the ​Power 9​, the nine lifestyle habits that all five blue zone areas have in common. ​Borgo Egnazia personnel have been trained in these evidence-based principles, so that participants can be immersed in the traditions of the world’s longest-living cultures.

Wellness tourism has grown into a ​$639 billion market and continues to grow, growing at double the pace of regular tourism. Wellbeing travel now means more than just a luxurious spa or yoga classes by the pool, and hotels and resorts are beginning to expand the definition of this rapidly evolving industry. Borgo Egnazia’s new research-driven Blue Zones Retreats aim to send guests home healthier and happier than when they arrived, and better equipped to handle the everyday stressors of modern life.

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