Brad Beaty Will Join Lush Experiences as an Owning Partner

Giuseppe Di Palma (left) and Brad Beaty (right) (Photo by Lush Experiences)

Now five years old, luxury travel collection Lush Experiences announced several new developments. The company will bring on another owning partner and several new staff members; ten properties and two DMCs will join the collection; and it will expand its territory into Mexico.

Former owner of Passages of Distinction Brad Beaty will join the founder of Lush Experiences, Giuseppe Di Palma, as an owning partner. Three others are also beginning work at Lush Experiences. Joe Decker will be the general manager and director of marketing, Daniel Grant will work as a sales and marketing executive and Heidi La Russo will be a sales executive and events manager.

Ten properties will join Brad Beaty under the Lush Collection: Althoff Seehotel in Bavaria, Flemings Mayfair in London, Hotel d’Angleterre in Copenhagen, Hotel Metropole in Geneva, Hotel Santa Caterina and Hotel Marina Riviera in Amalfi, The Shore Club in Long Bay Beach, The Palms in Turks & Caicos and The Fullerton Hotel and The Fullerton Bay Hotel in Singapore. Two DMCs, Chauffeur Drive Britain and Privilege Italia, will also become members of the collection.

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Based in New Jersey, Lush Experiences currently works with travel professionals throughout the United States and Canada. The company announced this will change with its upcoming expansion into Mexico. Angel Meija, Lush Experience’s director of sales, will oversee the change.

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