Trump SoHo in New York Is Now The Dominick Hotel

The Trump SoHo New York will no longer be as it has rebranded as The Dominick. President Donald Trump's company agreed to remove the Trump name from the Lower Manhattan hotel and give up management of the property last month, according to The New York Times.

Reports say the two sides decided to sever its contract years early after room rates dropped, condominiums became increasingly difficult to sell and that the property's sushi restaurant closed. As with many other Trump-branded properties, the company did not own the hotel but managed the day-to-day operations. 

According the same New York Times article, "The Trump Organization is entitled to a portion of the hotel’s revenue, although the contract requires the Trumps to pay the owner, CIM Group, if the property fails to meet certain financial performance standards. Since there are still years remaining on the contract, CIM will pay the Trumps to end the arrangement early."

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This marks the second hotel this year that has dropped the Trump name after the Trump Toronto did so back in June (it now goes by The Adelaide Hotel Toronto). The Trump International Hotel & Tower near Columbus Circle in New York remains open, however.

As part of the announcement, The Dominick also says it has become the third hotel in New York City to be accepted into Preferred Hotels & Resorts’ Legend Collection.

About the Hotel

The Dominick Lobby

Guestrooms, furnished by Fendi Casa, have granite countertops, leather-topped desks and marble bathrooms where most of the deep soaking tubs have city views. There are 391 rooms and suites that range from 420 to 2,000 square feet, including ten two-bedroom penthouses, most of which have uninterrupted views of the Manhattan skyline or the Hudson River through floor-to-ceiling windows.

At the spa, guest have access to what the hotel touts as the "first luxury hammam in New York City." The spa also offers hair and makeup services at the salon or in-room. Those looking for private relaxation can reserve an private spa suite overnight with adjacent treatment rooms or en-suite saunas.

The signature restaurant Spring & Varick offers a twist on modern American cuisine. Designed by Lesly Bernard, the restaurant plays on Art Deco meets modern décor with a rotating mix of local art adorning the walls. Executive chef John Creger serves playful and interactive dishes incorporating fresh, seasonal and local ingredients. Cocktail bar Mr. Jones is located on the lobby level and celebrates classic 1960’s Americana. Adoring the walls are one-of-a-kind light boxes with the likes of Sophia Loren, Neil Armstrong, Marilyn Monroe and Frank Sinatra. Seasonal Bar d’Eau, located on the 7th floor, is an indoor/outdoor poolside rooftop bar with cocktails and light bites.

There is also a variety of meeting and events space, including the SoHo Ballroom, an elegant reception space for up to 300 guests, The Hudson Square Ballroom, complete with a private outdoor terrace, and two smaller boardrooms, SoHi, the hotel’s forty-sixth floor event space, which as 13-foot ceilings and floor-to-ceiling windows on three sides.  

For travel professionals, The Dominick is available to book now via and on the Preferred Hotels & Resorts “PH” GDS chain code. 

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