The launch of The George in October 2023 will bring an exciting lifestyle destination to the heart of Tel Aviv. Located minutes from the Rothschild Avenue, the development will delight locals and visitors alike.
The George will offer 170 rooms, 40 of which are designed for extended stays, four dining concepts, open work areas as well as a blend of leisure and relaxation zones, all centered around a one-of-its-kind members club.
The George has been conceptualized by local architect firm MYS, and designed by the studio of designer Lazaro Rosa Violan. It will be the first property in the city to tap into a new SevenEx hospitality approach developed by Tel Aviv-based Elco Hospitality. Focusing on seven urban experiences of daily life, The George will be home to a collection of spaces that will integrate experience and hospitality; all guests will be able to live, work, meet, celebrate, dine, stay and relax throughout all areas.
Prioritizing guest experiences above all else, The George will offer a members’ club designed to foster connections between locals and temporary residents. In line with the growing trend of members clubs within hotels, it will become one of the city’s most exclusive destinations. The concept aims to provide a vibrant environment where individuals can seamlessly network and access a range of experiences, programming of live music, shows and amenities available within the club.
Further information on the property will follow in the near future.