Ian Schrager Brings Luxury Hotel Brand to New York's Lower East Side

Rear garden at PUBLIC

Ian Schrager is bringing a transformative new hotel brand to New York City's Lower East Side: PUBLIC. According to a written release, PUBLIC's fundamental premise is 'luxury for all'. It is built on four key pillars: service, style, unique experience and value.

In the release, Schrager said 'PUBLIC is the people's hotel. It’s about inclusivity, not exclusivity. And all of the different elements that we are bringing together in one place: great service, great style, great fun, at a great price, in totality create tremendous value." 

The new hotel boasts 367 guest rooms, self check-in, mobile key entry, Apple TV's in every room, online food ordering and expedited communication via a custom-designed, state-of-the-art chat bot. Other room details include 12 easy-to-reach outlets and USB ports in all of the guest rooms communal work spaces. 

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The food, beverage, meeting and entertainment spaces at PUBLIC have also been rethought to reflect the modern lifestyle. Food offerings include an assortment of options that reflect New York's eclectic mix, ranging form Korean chicken to hot pastrami sandwiches, sushi and Dim Sum to hamburgers, hot dogs and pizza. PUBLIC has three bars - Diego, The Roof and Lobby Bar - each with their own vibe and personality; along with private event rooms and multiple communal work spaces both inside and outside atop the building with 360-degree views of the city. 

Public Arts is another new and innovative offering at the hotel. The multimedia performance space will be home to cutting edge cultural programming including: film screenings, theatrical and dance productions, musical performances, art exhibitions, lectures, talks, product launches, comedy and amateur nights.  


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