Jade Mountain Joins Eco-Luxury Community Regenerative Travel

Jade Mountain in Saint Lucia has received Member Hotel Status from Regenerative Travel as it becomes the latest addition to its portfolio of sustainable hotels. Regenerative Travel is a community of independent, luxury hotels that aim to shift the travel industry towards a more regenerative future.

Jade Mountain’s affiliation with Regenerative Travel means guests will receive additional benefits and $99 travel credit by signing up to the brand’s Regenerative Travel+ membership. The membership also grants access to a curated selection of the brand’s Regenerative Resources, including two years’ worth of Regenerative Travel Summit content, thought-provoking interviews with industry trailblazers and white papers.

Jade Mountain will receive a bespoke educational curriculum to further its commitment to regeneration. Members will undertake a regular self-assessment and report monthly on 29 indicators aligned with Regenerative Travel’s standards. This assessment holds hotels accountable to its eco-credentials and is a showcase of activism towards a regenerative future.

Jade Mountain has practiced sustainability since its opening in 2006 and has placed emphasis on retaining as much economic benefits in the region as possible. The property takes sustainable steps while educating guests about the culture, history and ecology of the region. For instance, the resort has made its water supply independent from Soufriere so as not to impact the local community. All of the drinking water at Jade Mountain is sourced from the river at Anse Mamin valley, which is then filtered and conditioned at the resort in a special treatment facility. The resort also has its own rainwater-fed water purification plant system and recycles treated sewage water, which irrigates a nursery which, in turn, propagates thousands of tropical plants for landscaping.

Co-founder, Karolin Troubetzkoy, has worked to promote a transition to more sustainable tourism models in the Caribbean by founding and acting as chairwoman/president of multiple hospitality and conservation associations.

Designed by architect Nick Troubetzkoy, Jade Mountain was inspired by the philosophy of building in alignment with Caribbean nature. No machinery was used in its construction; it also has either used all furniture and furnishings made locally or purchased them from local businesses. The property features rugged stone-faced columns, individual bridges and infinity pool suites that overlook the Caribbean Sea.

All members of Jade Mountain’s construction team were from St Lucia and the hotel currently employ a 99 percent local workforce, making them one of the most important employers in the region.

Besides supporting local education, Karolin Troubetzkoy has played an instrumental role in working with local artists and craftsmen to develop attractive artwork and crafts for sale in the resort boutiques, and offering cultural activities for guests.

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