Jumeirah Announces New Collaboration With Ground Wellbeing

Jumeirah has announced a new collaboration with Ground Wellbeing, the Irish skincare brand recognized for its use of natural ingredients and sustainable practices. Ground Wellbeing will be introduced across Jumeirah’s global portfolio, initially launching in February 2025 at The Peak Fitness Club & Spa at Jumeirah Carlton Tower in London followed by Jumeirah Marsa Al Arab in Dubai, before being rolled out more widely in Europe, the Middle East and Asia.

Guests of Jumeirah will be able to experience a range of Ground Wellbeing’s signature body and skincare rituals, with Jumeirah Carlton Tower being the first hotel globally to offer The Biome Facial. Also exclusive to Jumeirah Carlton Tower for the first six months will be The Jet Lag Ritual.

Created by Peigín Crowley, Ground Wellbeing’s treatments focus on well-being, addressing symptoms associated with menopause, gut health, sleep, burnouts and cancer care. Jumeirah Carlton Tower will offer 12 Ground Wellbeing treatments, with highlights including:

  • The Skin Biome Facial (60/90 minutes) – Designed to reinforce barrier strength and skin longevity by honoring the skin’s natural ecosystem and supercharging the microbiome, this treatment uses probiotic-rich plant nutrition, lymphatic drainage and therapeutic massage techniques to calm inflammation, reinforce the skin barrier and promote long-term healthy skin. Cooling therapy further recharges the skin, leaving it balanced and soothed. The 90-minute ritual deepens the experience by addressing areas where stress can linger. A mindful massage of the abdomen, diaphragm, and décolleté is included, encouraging harmony between digestion, breath and skin function.
  • The Jet Lag Ritual (90 minutes) – Whether arriving at the start of a busy day or winding down after a long journey, this massage ritual is designed to align the body’s rhythms and restore energy and balance.
  • Evening/Night: Deep Slumber – Soothe away the effects of long-haul travel and physical fatigue with a deeply relaxing massage ritual crafted to ease insomnia and calm an overactive mind. Flowing, mindful movements and acupressure techniques are paired with guided breath work, encouraging the body to release tension. This full body evening ritual invites a restful sleep, to help drift into a restorative slumber.
  • Morning/Afternoon: Awaken & Rebalance – This ritual focuses on restoring balance within the mind and body. Begin with an aromatic full-body scrub to stimulate circulation and awaken the senses, followed by a restorative upper body massage focused on the abdomen, back, shoulders and neck to encourage healthy blood flow and energy. By stimulating lymphatic flow and nourishing the digestive organs, this ritual works to move mind and body into a grounded, balanced state.

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