Broadwick Soho, an independent luxury hotel in the heart of London’s West End, is set to open its doors this November. Conceived by a group of friends, the hotel is located on the corner of Broadwick Street and Berwick Street.
Broadwick Soho draws inspiration from the community, essence and spirit of its surrounding neighborhood. The hotel’s townhouse esthetic was created by interior designer Martin Brudnizki of Annabel’s, The Beekman and Scott’s Restaurant fame.
Each of Broadwick Soho’s 57 rooms and suites has bespoke furniture and individually selected artworks. Geometric patterns and vibrant prints are complemented by a soothing color scheme. The rooms are equipped with modern technology, including complimentary high-speed Wi-Fi and in-room entertainment. The bathrooms have marble washtops, walk-in rain-showers and sustainable luxury amenities by Ortigia. Some suites also have free-standing bathtubs.
Dear Jackie, the hotel’s flagship lower-ground restaurant, serves classic Italian fare with a modern twist. At Bar Jackie, Broadwick Soho’s street-level café, both hotel guests and passers-by can enjoy a barista-made coffee or evening aperitivo. The resident-only lounge, The Nook, offers a relaxing escape with its fireplace, books and vinyl player for guests to enjoy. The rooftop dining bar and terrace, Flute, offers views over the rooftops of London. Sitting just above, and seating up to 24 on one table, is the eighth-floor private Dining Room with floor-to-ceiling windows, art and a fireplace.
Broadwick Soho showcases a collection of artworks throughout the property. Custom-made Broadwick Soho scent and candles can also be found throughout the hotel, developed in partnership with Azzi Glasser.
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