Maldives’ Mirihi Island Resort Adds Director of Sales & Marketing

Mirihi Island Resort in the Maldives has appointed Helen Bolton as director of sales and marketing. In this new role, Bolton will oversee the strategy and sales for the luxury resort, which is celebrating its 20th anniversary this year.

Bolton joins Mirihi with over 20 years of hospitality, sales and marketing experience in the niche Maldives market, including tour-guide experience with Kuoni and Hayes & Jarvis; guest relations experience at Olhuveli Resort and Spa; and her initial sales role at Anantara Maldives on the pre-opening team for Dhigu, Veli and Naladhu.

Mohamed Shareef, general manager at Mirihi Island Resort, said: “With Helen’s vast experience in the Maldives hospitality and tourism industry and her in-depth knowledge of Mirihi, we are thrilled to have her joining us this year, for our 20th anniversary. The whole team is eager to support Helen’s creative sales and marketing approach, to introduce our little paradise to new markets.”

Throughout her career, Bolton has worked for several five-star properties including Conrad Rangali, Lux, Kanuhura, Anantara and Fairmont, besides serving as the cluster regional sales director for the Crown & Champa Resorts. Her previous roles also include those of conference sales manager for the Heritage Hotel group in Queenstown; director of sales and marketing for Resplendent Ceylon (Dilmah resorts) in Sri Lanka; and cluster director of sales for Sonaisali and Tadrai island resorts in Fiji.

“I’m so thrilled to be taking on this important role as we are heading to a more exciting year for the travel industry. As the world re-opens to more international travelers, it is a crucial time for us to push the business forward by understanding the industry's trends, identifying new target markets, and continue to drive winning strategies for Mirihi,” said Bolton.

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