Mercedes-Benz USA has announced the expansion of the brand’s existing partnership with Auberge Resorts Collection to include three new properties within its hotel program—Stanly Ranch, Auberge Resorts Collection in Napa Valley, CA; The Inn at Mattei’s Tavern, Auberge Resorts Collection in Los Olivos, CA; and Wildflower Farms, Auberge Resorts Collection in Hudson Valley, NY.
As part of the partnership, Mercedes-Benz will provide each property with a fleet of five vehicles and exclusive benefits for Mercedes-Benz owners, in addition to offering one-of-a-kind experiences for guests to enjoy both on and off the road. The available vehicles will include a range of the following models: EQS 580 Sedan, EQS 580 SUV, AMG EQS Sedan, AMG E53 Cabriolet, AMG SL 63 SUV, AMG GLE 53 Coupe, GLS 580 SUV, AMG GLE 63 SUV and Maybach GLS 600 SUV.
In celebration of the expanded partnership, Mercedes-Benz USA will bring its local test drive experience to the newly added Auberge Resorts Collection properties for a limited time engagement. Including a custom experiential hub, the pop-ups will allow guests the opportunity to get behind the wheel to experience a scenic route during a 30-minute ride accompanied by a product specialist. Guests will be offered a Mercedes-AMG SL model to test drive, in addition to the brand’s fully electric vehicles from Mercedes-EQ. Specific models available include: EQS Sedan, EQS SUV, EQE Sedan, EQE SUV, AMG EQS Sedan, AMG SL 55 and AMG SL 63. The test drive experience will be held at Stanly Ranch, Auberge Resorts Collection April 28–30, The Inn at Mattei’s Tavern, Auberge Resorts Collection May 12–14 and Wildflower Farms, Auberge Resorts Collection June 9–11.
Additionally, Mercedes-Benz and Auberge Resorts Collection have partnered with Saks to offer guests a shopping experience at each property. Attendees will be able to visit the digital pop-up and shop a curated collection of road trip essentials from Saks.com.
Additional programming guests can experience during the test drive weekends include:
- A curated workshop and pop-up shop with New York-based Lingua Franca, famous for its line of sustainably sourced, fair trade luxury cashmere sweaters, all hand-stitched by women, at Stanly Ranch
- A complimentary tasting experience where guests and Mercedes-Benz test drive participants can discover Santa Ynez wines with local winemakers and infuse a bottle of olive oil with fresh ingredients from an onsite garden, at The Inn at Mattei’s Tavern
- A wildflower arrangement class or a botanical baking class featuring fresh ingredients picked on-site at Wildflower Farms
Mercedes-Benz and Auberge Resorts Collection have a long-standing relationship. The current properties in the hotel program include Auberge du Soleil and Solage, Auberge Resorts Collection in Napa Valley; Commodore Perry Estate, Auberge Resorts Collection in Austin, TX; and The Lodge at Blue Sky, Auberge Resorts Collection in Park City, UT. As part of the partnership, Mercedes-Benz owners staying at the collection of properties will receive exclusive benefits.