Jack Penrod, founder and owner of Nikki Beach Worldwide, which is celebrating its 20th anniversary this year, says the brand will be focusing on the hotels and resorts sector of its business.
“It’s now time to take our growth to the next level with an aggressive, yet well thought out, expansion plan for the hotels and resorts division,” Penrod said in a written release. “By segmenting the business into different regions of the globe and putting trusted senior executives at the top of each division, I am confident that our expansion plan will be a great success.”
Two execs who will be leading the divisions are Kevin Wallace, the newly hired president of Nikki Beach Hotels & Resorts Asia, and Alexander Schneider, vice president of Nikki Beach Hotels & Resorts in Europe and the Middle East. The former will lead projects in China, India, Australia and Southeast Asia.
Wallace has held many senior positions within the hotel industry as a CEO, CFO and COO in top Asian markets, including time as president of Centara Hotels and Resorts, managing director-Asia of Plateno Hotel Group and managing director-Asia Pacific for Dream Hotel Group.
Schneider has been with Nikki Beach since 2016, leading the opening of Nikki Beach Resort & Spa Dubai, which ranked in the top 10 of luxury resorts in Dubai after six months of operations. He has also worked with hotel operators including Emirates Palace Abu Dhabi - UAE, Rixos Properties UAE, Grand Hyatt, Germany and Casa Camper.
While Nikki Beach’s roots are in luxury beach clubs with 13 locations, the Nikki Beach Hotels & Resorts portfolio currently includes four resort properties in Koh Samui, Porto Heli, Bodrum, and Dubai.
With the appointment of Lucia Penrod as CEO of Nikki Beach Worldwide, the shift in responsibilities gives Jack Penrod more time to further develop this new division of the company, according to the company. There are also plans to develop rooftop locations in major metropolitan areas, and there is an ongoing pipeline of properties to open in the next five years, with a goal of several openings by yearend. The Nikki Beach Hotels & Resorts division has plans to open over 20 properties in the next five years.