Nobu Hospitality Expands “NB” Chain Code on GDS

As Nobu Hospitality continues to expand globally, with 38 hotels open and in development worldwide, the luxury lifestyle brand is further strengthening its relationship with the trade through transitioning hotels onto its Master Chain Code “NB.”

From this month, Nobu Hotel Miami Beach will operate under the Nobu Hotels’ Master Chain Code, ending its long-term affiliation with The Leading Hotels of the World. Since its opening in 2016, the beachfront hotel continues to provide guests with "a memorable experience through heartfelt service and world-class cuisine."

Rachael Palumbo, the group’s VP of global hotel brand marketing, said: “Nobu Hotels has experienced exponential growth in recent years, continually adding hotels to our master chain code, ‘NB.' Given the rising trend in both business and leisure travel, it is the perfect moment to enhance our presence and visibility on the GDS.”

With the addition of Miami Beach, 10 of the brand’s hotels are now operating under the chain code including Atlanta, Barcelona, London Portman Square, London Shoreditch, Miami, Palo Alto, Santorini, Warsaw and the recently opened Sevilla and San Sebastian. Looking ahead at the group’s continued global expansion, with hotels set to open in Atlantic City, Toronto, Lisbon, Madrid and Rome, an increasing number of properties are expected to join the code, increasing Nobu Hotel’s presence both on GDS and within the travel trade.

Related Articles

St. Regis La Bahia Blanca Resort, Tamuda Bay Debuts in Morocco

New London Suites for Every Traveler Type

Introducing: Hôtel Des Grands Voyageurs

Now Open: The Singapore Edition