NYC Bound: Viceroy Enters New York with Addition of Cassa Hotel


Guess who is coming to New York? Viceroy Hotel Group, known for some of the hippest and sleekest hotels on the market, has added the Cassa Hotel to its Urban Retreat Collection. The hotel, which was acquired by HNA Group at the end of December 2011 for $265 million, officially transitioned to Viceroy management on January 20th.  
The hotel is located on 45th Street between 5th and 6th Avenue, near Times Square, which makes it an attractive hotel for tourists anc corporate travelers. "Presence in a major city like New York City is very important as we continue to establish the brand in the world’s leading destinations," said Viceroy Hotel Group President Nicholas Clayton.

The hotel currently can now be accessed at Viceroy's Urban Retreats website, which also includes the Avalon and Maison 140 in Beverly Hills and Delfin in Santa Monica, Calif.
There is no word yet on any renovation of the 165-room Cassa Hotel, which was designed by architect Enrique Norten of TEN Arquitectos and CetraRuddy. However, word is Viceroy will partner with BLT American Brasserie, being launched at the hotel. The new restaurant, by Chef Laurent Tourondel, will feature classic American fare for breakfast, lunch and dinner.

Make sure and check out our story on what's going on with Viceroy. For the January issue of Luxury Travel Advisor, Editorial Director Ruthanne Terrero profiled Viceroy's Clayton and also got all the hot development news. Check out the story, here.


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