Design Hotels has signed agreements with the owners of 16 hotels operated by Palisociety, the Los Angeles-based independent hospitality company, marking the largest single portfolio addition in the Marriott-affiliated brand's history.
The properties span nine U.S. destinations and represent more than 1,000 total rooms and suites. They will join the Design Hotels portfolio in the coming months, with all properties also set to join Marriott Bonvoy, the loyalty program of Marriott International, which owns Design Hotels.
The deal pushes Design Hotels past 100 properties across the Americas this year. Founded in Los Angeles in 2008 by Avi Brosh, Palisociety operates a collection of more than 20 hotels, residences, and restaurants known for bespoke design, neighborhood-inspired programming, and a distinctly independent point of view. The brand's portfolio comprises five sub-brands: Palihouse, Palihotel, Le Petit Pali, ARRIVE by Palisociety, and an assortment of independently branded properties.
The properties are concentrated on the West Coast but also reach into New Mexico, North Carolina, and Tennessee. The 16 hotels set to join the portfolio are Palihouse West Hollywood, Palihotel Melrose, Palihotel San Francisco, Palihotel Westwood Village, Palihotel Palm Springs, Palihotel Hollywood, Palihotel Seattle, Le Petit Pali Brentwood, Le Petit Pali St. Helena, Le Petit Pali Laguna Beach, ARRIVE Albuquerque, ARRIVE Palm Springs, ARRIVE Wilmington, ARRIVE Memphis, Silver Lake Pool & Inn, and The Hôtel Lili Beverly Hills.
For Palisociety, the appeal is access to a far larger distribution network across Marriott channels while retaining its independent identity. Brosh told Skift the arrangement allows the company to "be institutional without losing our soul."
"Design Hotels has always been a home for founders, visionaries, and original thinkers. Avi Brosh and Kirsten Leigh Pratt have built Palisociety with the same independent mindset that defines our global community—creating hotels with character, cultural relevance, and a genuine connection to place. The alignment between our brands was immediate. We share a belief that great hospitality is personal, distinctive, and shaped by the people behind it, making this collaboration a natural evolution for both brands," said Stijn Oyen, managing director of Design Hotels.
"Design Hotels has long been a symbol of creativity, vision and inspired hospitality in the industry, and we are thrilled to introduce our collection of hotels into their portfolio," added Brosh. "Palisociety has always been driven by our love of design, culture and independence, and this agreement feels like a natural extension of those shared passions that hotel enthusiasts will undoubtedly appreciate."
For advisors, the upshot is a sizable batch of design-forward boutique hotels — in markets from West Hollywood and Palm Springs to Napa Valley, Seattle, and Memphis — becoming bookable through Marriott's channels and earning Bonvoy points, with the properties' independent character intact.
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