Rocco Forte Hotels to Debut in Naples in 2027

Rocco Forte Hotels has signed a management agreement with fashion company Capri Group, and is set to launch its first hotel, Palazzo Sirignano, in Naples. Expected to open in 2027, the luxury hotel will be located in Palazzo Caravita di Sirignano, adjacent to the Villa Pignatelli museum.

The Colella family, owners of fashion brands Gutteridge and Alcott, acquired the property in 2018 and, since its acquisition, CEO Nunzio Colella had plans to provide Naples with a hotel experience that matches the charm of the city. Originally built in 1535, the first palace along the Riviera di Chiaia, Palazzo Sirignano was home to noble dynasties such as the Bourbons and the princes of Sirignano.

The restoration of this historical building has been assigned to architect Michele Bönan. The Rocco Forte Hotels Naples project includes 46 suites, a rooftop with a pool, two restaurants, private gardens, a bar and a spa.

“I am honored to be opening a Rocco Forte hotel in such a fascinating building in Naples,” said Sir Rocco Forte. “We bring the experience of three generations of hospitality and the impeccable service for which Rocco Forte Hotels is known worldwide. I thank Nunzio Colella for his trust and am excited to embark on this new adventure together.”

Colella added, “I am proud to offer my city a luxury destination under the Rocco Forte Hotels brand and designed by the architectural star Michele Bönan. It will be a top-notch experience that will elevate Neapolitan hospitality to the level of major international cities. I thank Sir Rocco Forte, the Superintendency, the Municipality of Naples, and all our partners who will make this dream come true.”

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