Rosewood Launches Relief Initiative for Associates, Communities

Rosewood Hotel Group this week announced the launch of Rosewood Raise, a relief initiative developed in support of the group’s associates and communities that have been impacted by COVID-19 (coronavirus). Specifically, Rosewood Raise supports an associate relief fund and community-focused efforts, including donated hotel rooms and meal preparation and supplies for essential workers.

“I have always believed that people are the beating heart of the hospitality industry,” said Sonia Cheng, CEO of Rosewood Hotel Group. “Through Rosewood Raise, we wish to stand in solidarity and with gratitude for our associates, and in support of the local communities that are so deeply affected by the COVID-19 pandemic.”

Managed by the Emergency Assistance Foundation, Inc., a 501c(3) charity created to design and operate multiple employer-sponsored disaster relief and employee hardship funds, the Rosewood Raise Relief Fund aims to assist staff in corporate offices and managed hotels across its three brands: Rosewood Hotels & Resorts, New World Hotels & Resorts, KHOS. The fund will support associates whose jobs were amongst the first and most affected by the COVID-19 pandemic, prioritizing those facing financial difficulties due to health-related needs, as well as local communities that have been especially affected by the pandemic. Upon the containment of the current crisis, the relief fund will continue to support the Group’s associates against future adversities and hardships.  

In its first two weeks since formation, the fund has received initial pledges of close to $2 million from Rosewood Hotel Group’s corporate executives and associates, including salary contributions and a commitment from the company to match all employees cash contributions to the fund. To learn more about the Rosewood Raise relief fund and to contribute, visit

On the property level, several of Rosewood’s hotels and resorts are supporting the local communities in which they operate. Many Rosewood Hotels & Resorts throughout Asia Pacific, Europe and North America are supplying necessities and meals to medical associates, first responders and area hospitals, as well as to local organizations and charities aimed at assisting families and individuals in need. Both Rosewood Bangkok and Rosewood Miramar Beach have created Rosewood on the Move food delivery services to offer complimentary comfort meals to frontline workers in the hotels’ respective regions. Additional properties preparing meals for key workers at their local hospitals include Rosewood London, Rosewood Hong Kong, and Rosewood Abu Dhabi.

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