Sam Nazarian Bets on SoHo

This appointment is sbe's seventh senior leadership hire in less than a year, and its fourth in 2017 alone.
Redbury Hollywood Exterior

Make way for sbe, New York. Hotel and restauranteur Sam Nazarian, we hear, plans to open a Redbury Hotel and Cleo restaurant in SoHo. Details and timeframe are not complete, but the success of the current hotel and restaurant in Los Angeles should have legs on the east coast. That said, SoHo is becoming quite the crowded neighborhood—particularly for hotels (the Mondrian just opened, and Trump Soho and The James also recently debuted). Is it getting to crowded? Time will tell.

In the meantime, check out our sister publication Luxury Travel Advisor's take on the Redbury.

Visit www.sbeent.com

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.

Suggested Articles:

LOPUD-1483 is available to rent exclusively through September 2020 and per suite in the autumn and spring. Read more here.

Opened just months prior to the pandemic, Sensei Lāna’i, A Four Seasons Resort has reopened with a revised name and new safety protocols.

Secret Bay, a Relais & Châteaux resort in Dominica, will reopen on August 7; in November, it will open four new, two-story villas. Read more here.