Sanctuary Beach Resort to Undergo Rebrand, Open New Dining Venue

Sanctuary Beach Resort

Hersha Hospitality Trust, a real estate investment trust based in Pennsylvania, announced its plans to rebrand and reposition Sanctuary Beach Resort, a California beachfront property that the company acquired in 2016. Later this summer, the resort will also welcome Salt Wood, a new restaurant, which will cater to guests and locals alike. 

According to a written release, the revitalized branding of Sanctuary Beach Resort aims to echo the resort's identity within the Monterey Bay vicinity, highlighting the scenery of the California coastline and dunes.

In addition to the rebrand of the property, the resort is opening Salt Wood Kitchen and Oysterette in late summer 2017. Led by chef David Baron, a California native who has held positions at the Michelin-award winning Atelier Crenn and Coi in San Francisco, the menu will offer raw, cured and wood-fired dishes with an emphasis on local, seasonal seafood and shared items. 

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The new restaurant will have an experiential oyster bar and a live-fire kitchen surrounded by three dining environments: a full-service dining room, bar and lounge, and al fresco patio dining. In addition, Salt Wood will offer accommodation for large groups and weddings, as well as private dining rooms with IT and audio visual equipment for corporate and executive gatherings. 

Sanctuary Beach Resort is situated on 19 acres of Monterey shoreline on the Monterey Peninsula. The resort has 60 cottage guestrooms and suites, the Serenity Spa, and convenient location to the beach, nearby wineries and a selection of excursions into Monterey Bay. Guests can also enjoy chauffeured golf carts, in-room breakfast baskets and more. 

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