The Set Collection Announces Four New Property Additions

The Set Collection has added four new properties of the The House Collective by Swire Hotels to its growing portfolio. One of Asia’s popular luxury hospitality brands, The House Collective's four hotels—The Opposite House in Beijing, The Upper House in Hong Kong, The Temple House in Chengdu and The Middle House in Shanghai—join The Set Collection’s four founding member hotels—Hotel Cafe Royal in London, Conservatorium in Amsterdam, Lutetia in Paris and Mamilla hotel in Jerusalem.

The Set Collection is a luxury brand representation company of independent hotels. It has been designed for owners, investors and management teams seeking an alternative to the traditional representation and distribution service. With an agile and flexible business model, The Set Collection provides a tailored solution to supply only the services that hoteliers need, designed to adapt quickly to continually evolving markets conditions and business needs of its member hotels whilst providing a competitive fee structure. Under The Set Collection, owners and management teams retain their hotel brand and identity alongside the day-to-day operations of their property, whilst availing of tailored services to support their operation and existing teams.

The Set Collection is building a portfolio of non-competing hotels while providing a platform that will encourage them to work together to achieve their business objectives and the addition of The House Collective is an important milestone in this development.

Jean-Luc Naret, the recently appointed executive director of The Set Collection said in a press release, “I cannot think of a better group of hotels to be our first new members than The House Collective. Like our founding members in Europe and Israel, The House Collective’s properties have made an impact on their market and the luxury traveler’s collective consciousness that is far greater than their relatively small footprint would suggest. It is a privilege to work with these expert hoteliers, not only to offer them the myriad benefits that being a part of The Set Collection offers but also to learn and grow together in new and exciting markets during these unique times.”

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