Shangri-La Debuts “Race for Hope” Campaign

(Shangri-La Group)

Shangri-La Group kicked off “Race for Hope,” a China-wide CSR (corporate social responsibility) initiative as part of the Group’s environmental efforts to protect the planet. As the first hospitality group to launch on China’s leading digital platform Alipay’s Ant Forest, it says, Shangri-La Group will bring together all 50 Shangri-La, Kerry, Hotel Jen and Traders properties in Mainland China to encourage daily participation from guests, colleagues and community to promote environmental protection. In partnership with communities throughout China, “Race for Hope” aims to plant 5,000 trees in two years. 

Created by Alipay and Ant Financial Services Group, the Ant Forest campaign encourages users to adopt sustainable practices in their daily lives including walking, jogging, taking public transportation and more. When a user completes a sustainable practice, the user logs it in the app, which is converted to “green energy” within the user’s “forest.” When the user earns enough “green energy,” a virtual tree grows in the user’s forest. Ant Financial plants a real tree for every virtual tree. Pretty neat!

In partnership with Alipay’s Ant Forest, “Race for Hope” challenges participants to change their behavior and convert a low-carbon lifestyle into real tree planting. During “Race for Hope,” Shangri-La Group will encourage guests, colleagues and stakeholders to adopt sustainable practices promoted in the Ant Forest app. Participants can then log their sustainable activities by scanning the “Shangri-La Ant Forest” QR code or searching for “Shangri-La” on the Ant Forest app. The activities will convert to carbon points and water Shangri-La’s “forest.” All online participation will turn into tangible results of real tree planting through Ant Forest and NGO partners.

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.

Shangri-La group aims to achieve 5,000 trees in two years when Shangri-La celebrates its 50th anniversary in 2021.

In addition to the Ant Forest online program, Shangri-La Group will organize the National Grand Beginning Race event in Shanghai. Hotels in different cities will roll out activities, including family-friendly 5K races in late October.

Related Articles

Shangri-La Hotel, Suzhou Yuanqu to Launch in June

Paris Tests New Bubble-Shaped Water Taxi

A Makeover for Shangri-La’s Fijian Resort on Yanuca Island

People Want to See Carbon Emissions When Booking Flights

Suggested Articles:

Preferred added 13 new member hotels from May through August, bringing the yearly total of new additions to 39. Here are some of the highlights.

The weekly coronavirus cases in Europe are rising faster now than they were during the pandemic’s peak in March, says the World Health Organization.

Norway's society is designed in a way that encourages people to consume less, to chew more slowly, and to sip rather than gulp. Read more here.