Viceroy Hotel Group to Open Ski Resort in Serbia

(Viceroy Hotel Group)

Viceroy Hotel Group already has a ski destination in its portfolio (Snowmass, Colorado). Now the Los Angeles-based hospitality company is branching out into an unsung region of Europe: the Kopaonik mountain range in Serbia. A national park renowned for its biodiversity, Kopaonik is home to the country’s highest peaks and one of the largest ski resorts in the Adriatic region, serviced by 25 ski lifts. Slated to open in 2018, the Viceroy Kopaonik Serbia will be a ski-in/ski-out luxury hotel with 120 guest rooms overlooking the mountain slopes. The official press release describes the property as “where alpine adventure meets a contemporary west coast vibe.”

Designed with dark wood and open-air spaces, the Viceroy Kopaonik Serbia channels the local “Suvo Rudiste” architectural style. The design brief emphasized respect for the surrounding natural environment and local identity. To help guests take advantage of the nearly 35 miles of powdery pistes, the hotel will have a ski concierge service. After a day skiing, guests can unwind at the spa, complete with six treatment rooms, a beauty lab, indoor vitality pool, and hammam. Other facilities will include four F&B outlets including an après-ski lounge, a pool and outdoor Jacuzzi, meeting rooms and the Generation V Kids Club.

Viceroy Hotel Group is comprised of three different tiers: the Viceroy Icon Collection includes Dubai, Abu Dhabi, Beverly Hills, Riviera Maya, Snowmass, and St. Lucia, with planned openings in Chicago, Algarve, Buenos Aires, Istanbul, Panama and Cartagena; the Viceroy Lifestyle Series hotels are situated in “attitude-led destinations” including New York, Santa Monica, Zihuatanejo, and soon Serbia; while the Urban Retreat Collection properties in San Francisco and New York seek to “energize guests to live like locals.”

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