Villa d’Este Hotels has announced two appointments within senior leadership roles: Maria Gasparella the new director of sales and marketing at Villa d’Este Hotels and Elisa Peroli, the new general manager of Villa La Massa, Florence.
With over 16 years of experience in the industry, Gasparella has taken the helm as director of sales and marketing, which comprises four properties, including Villa d’Este on Lake Como and Villa La Massa in Florence on the River Arno. Gasparella’s career began with a master’s degree in hospitality management after a degree in Sciences of Tourism from the University of Insubria in Como. Since then, she has spent a decade working and living in Italy, the U.K. and the United Arab Emirates with Four Seasons Hotels. One of Gasparella’s career highlights was returning to Italy from Abu Dhabi in 2017 as director of sales and marketing of Rosewood Castiglion del Bosco where her role equipped her with the skills necessary to oversee Villa d’Este Hotels’ entire sales and marketing teams, implement strategic planning and launch new products and services whilst maintaining the highest level of guest experience.
Commenting on her appointment, Gasparella said, “I am thrilled to be announced as director of sales and marketing at Villa d’Este Hotels. My objective is to continue to respect the traditions for which this globally renowned brand is famed and adored, whilst also building towards an illustrious, and exciting, future through the implementation of innovative new campaigns and partnerships.”
Meanwhile, Villa La Massa has appointed Peroli as general manager. Peroli brings with her a wealth of experience in luxury hospitality, gaining strong operational skills working for Four Seasons Hotels across multiple countries including the U.K., U.S., Qatar, Italy, Greece, and Australia. Peroli has a particularly strong background in food and beverage and events, having previously been the director of events at Four Seasons Hotel Firenze and at Four Seasons Astir Palace Hotel Athens. Both luxury properties fueled her passion for entertaining and providing memorable experiences for guests, ensuring she is perfectly positioned to take the helm at Villa La Massa, where expanding the hotel’s culinary and events program will be a key focus as she leads the property into the future.
Commenting on her appointment, Peroli said, “In my new role at Villa La Massa, I am looking forward to bringing a new perspective and showcasing what the Florentine countryside and Chianti region has to offer. From the moment of arrival, I was blown away by the natural beauty in which the property sits and I’m excited to introduce a new level of hospitality to Villa La Massa.”