Tamara Lohan

Tamara Lohan is the co-founder of Mr and Mrs Smith and the brand leader for Hyatt's luxury division. Hyatt acquired Mr and Mrs Smith in 2023. 

Hyatt
Hotels

The White Lotus + New Hotels: Inside Hyatt's Unbound Collection

Ten years and 53 hotels in, Hyatt luxury brand leader Tamara Lohan explains why The Unbound Collection works best when "the hotel is the brand."
Emily Goldfischer Jul 8, 2026 2:00pm